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Composition, Music Supervision, Music Editing, Sound Design, Artist Liaison, Budgeting / Licensing, Online Mix, Sound Supervision
Title:
Laugh Designer
Client:
Capri Sun / Kraft Heinz
Director:
James Papper
Production:
Blinkink
Agency:
Goodby Silverstein & Partners
Format:
Advert
Set inside a surreal creative lab, Laugh Designer follows a quirky inventor obsessed with crafting the perfect laugh. Surrounded by blueprints of giggles and jars of chuckles, they discover that joy can’t be engineered—it has to be felt. Brought to life through intricate stop-motion and playful design, the film unfolds like a poetic experiment in emotion, capturing the beautiful chaos that happens when fun takes control.
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