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Composition, Music Supervision, Music Editing, Sound Design, Artist Liaison, Budgeting / Licensing, Online Mix, Sound Supervision

Title:

Laugh Designer

Client:

Capri Sun / Kraft Heinz

Director:

James Papper

Production:

Blinkink

Agency:

Goodby Silverstein & Partners

Format:

Advert

Set inside a surreal creative lab, Laugh Designer follows a quirky inventor obsessed with crafting the perfect laugh. Surrounded by blueprints of giggles and jars of chuckles, they discover that joy can’t be engineered—it has to be felt. Brought to life through intricate stop-motion and playful design, the film unfolds like a poetic experiment in emotion, capturing the beautiful chaos that happens when fun takes control.

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