A hauntingly tender stop-motion film capturing the inner turmoil of a young person struggling to conceal their true self. Beneath a human disguise beats the heart of a creature desperate to belong — an evocative metaphor for the fears shared by thousands who turn to Childline for reassurance.

Set to Radiohead’s “Creep”, the piece marries delicate animation with raw emotional honesty, creating a striking ode to self-acceptance and the courage to be seen.

The campaign, “Nobody Is Normal,” went on to receive major international acclaim — winning Gold at Creative Circle and Kinsale, Silver at Cannes Lions and Clio, and Bronze at The One Show.