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Composition, Music Supervision
Title:
Proper Sound
Client:
Co-Op Live
Director:
Glenn Kitson
Production:
Iconoclast
Agency:
Lucky Generals
Format:
Advert
Shot on evocative 35mm film, this textured, collage-style tribute celebrates Manchester’s creative soul through the unmistakable voice of John Cooper Clarke, the city’s legendary punk poet. Directed by Glenn Kitson, the film unfolds as a love letter to music, memory, and place — weaving analog visuals of iconic venues like the Salford Lads Club with hand-treated film textures of bleach, paint, and cuts. Clarke’s original verse anchors the piece, a lyrical salute to the energy of Manchester and its newest cultural landmark, Co-Op Live. A raw and poetic cinematic homage that vibrates with authenticity and northern grit.
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