A joyfully upbeat reinterpretation of Naughty by Nature’s Hip Hop Hooray, this campaign radiates positive energy and celebrates the thrill of buying a car that feels right for you. Directed by J. Marlow and produced by Outsider, the spot features a charismatic rapper whose infectious performance turns “heycar” into a lyrical hook—spreading a mood of confidence and celebration. Backed by Atomic London’s bold creative vision, the film captures the brand’s promise of flexibility, fun, and feel-good drive.