In a charmingly self-aware twist on the traditional festive epic, A Christmas You Can Believe In unfolds within a beautifully animated world that playfully parodies the clichés of Christmas advertising. Director Joseph Mann brings his signature blend of wit and warmth to this meticulously crafted film, where glossy fantasy gives way to authentic delight — celebrating Lidl’s belief in quality without pretense. Through clever visual humour and heartfelt sincerity, the campaign dismantles overblown holiday tropes, replacing them with a story grounded in simple, believable joy — and great Lidl products at great Lidl prices.