A mesmerizing fusion of puppetry, animation, and craftsmanship, The Sneaker World reimagines the universe of sneaker culture through the lens of two handcrafted short films — Barbershop and Handshake. Directed by Jonny & Will, the campaign transforms shoes into living, breathing characters whose laces become arms and tongues form expressive faces. Using bespoke puppeteering rigs, stop-frame animation, and Unreal Engine integration, the directors conjure a vibrant parallel world built from sneaker boxes, skateboards, and barbershop banter. It’s a dynamic love letter to community, movement, and design — where the Jordan spirit lives, laughs, and laces up.