A hilariously twisted Father’s Day campaign from Trolli that invites fans to dial 1-844-WORM-DAD and “build the dad you never had.” Both absurd and oddly touching, Build-A-Dad parodies parental absence with the brand’s signature neon weirdness and dark humor. Channeling the surreal tone of a late-night infomercial, the campaign blurs sincerity and satire, offering callers a chance to connect with their own squishy candy father figure—because, as Trolli reminds us, no absent father necessary.