Hollywood meets hot buttered toast in this witty, cinematic campaign starring George Clooney and Warburtons chairman Jonathan Warburton. Directed with tongue-in-cheek grandeur by Declan Lowney, the spot celebrates the bakery’s uncompromising love of the perfect loaf — even when faced with a call from Hollywood royalty. Between golden-lit shots of melting butter and flying toast, Clooney’s charm meets British humour in a playful ode to craft, quality, and priorities that truly matter. The actor’s fee was donated to the Clooney Foundation for Justice, underscoring the warmth behind the wit.